China

WWF - Light Bulb

Length: 0:59
Rating: ( ratings)
Views:
Author: gritodascinco

Tags: "light "public awareness" bulb" energy gritodascinco sagarana wwf

Credits: Some words on the "Light Bulb" campaign from Joe Piccolo, Creative Director DraftFTB, Toronto: A mere five years ago the terms Global Warming and Climate Change were barely understood. In that time, we have gone from lack of comprehension, to understanding and finally to action. While the actions that the average person are taking are vital and important to reducing the harmful emissions leading to this destructive process they really only are a drop in the bucket to what really needs to be done. In this new campaign from WWF we highlight the importance of making change at the highest level. We explain to consumers that with their support we work with government and industry to get to the core root of the issue. Because after all, an energy efficient light bulb can only be as efficient as its made and powered. Notes on "Light Bulb" from OPC directors Woods + Low: DraftFCB sent us this script for WWF Canada with a really cool narrative that took us all over the world. The idea was to show how filthy the process of making an environmentally friendly light bulb is. The script follows the production process starting off at a mine in Australia, then to a factory in China, then to a cargo ship across the Atlantic Ocean, then to a transport truck and finishing at a retail outlet in North America where a man is purchasing the light bulb thinking that he is making an environmentally conscious decision. The original script called for the use of stock footage to give the visuals the international scope they required. Our feeling was that people have become desensitized to most of the same gloomy stock footage showing the negative impacts on the environment, so we came up with the idea of shrinking the world down to a manageable size and to utilize miniatures set against real locations. Art installations filmed on location is perhaps the best way to put it and this approach also gave us the opportunity to shoot all original footage. To make the negative impacts of the environment stand out, and to make the spot more visually interesting, we first thought to make the carbon emissions pink and the rest of the footage black and whitewe ended up with just the product being pink which won out as a more narrative decision. Building and shooting miniatures is tough and expensive on a regular budget. Doing it on a PSA budget, with commercial-style turnaround, was nuts and has stretched us in so many great ways we didn't know we could bend. We shot this spot over three days and it was very crucial to us to stay true to and use real locations - the grocery store was shot at a grocery store, the factory at a real factory, etc. Although we could have faked some of these scenes, we felt very strongly about staying true to this process. Massive respect goes to Kelly Cavanaugh, Robin Heisey, Joe Piccolo and Chris Taciuk at DraftFCB, Toronto for green lighting this project. It would have been easy for them to say no. Perhaps the most awkward part of the process was carrying toys around in our pockets. When you're paying for a coffee and a little action figure pops out it has a few connotations, none of which are great. Title: Light Bulb (directors cut) Advertiser: WWF Canada Agency: DraftFCB, Toronto Creative Directors: Robin Heisey, Joe Piccolo, Chris Taciuk Art Directors: Joe Piccolo, Oliver Brooks Copywriters: Chris Taciuk, Mike Richardson Agency Producer: Kelly Cavanaugh VP Group Account Director: Jeremy Marten Account Director: Nadine McLean Account Manager: Jessica Jaskula Interactive: Catherine Baird, Adam Notzl-Keyser Production Company: OPC, Toronto Director: Woods + Low Executive Producer: Harland Weiss Producer: Donovan Boden Director of Photography: Chris Woods Editor: Johnny Devries, School Editing, Toronto Audio: Woods + Low

Hot Spring Hotel Show

Length: 0:40
Rating: ( ratings)
Views:
Author: Rixn

Tags: people Yi

The saturday night show in the Hot Spring Hotel in Puge, Yi people land in China.

F1 Fun Portal - Ligaintro

Length: 1:22
Rating: ( ratings)
Views: 2
Author: evoF1C

Tags: 2008 Australien bla Challenge China Crash Finish Kanada Kommentar Mania Portal Spannung Unfall XD

-folgt-

Rondonópolis (Rondoniense) 2 X 3 Vasco (Copa São Paulo Jr. 2009 - 2º Rodada) - Gols

Length: 4:44
Rating: ( ratings)
Views:
Author: garek99

Tags: Rondoniense Rondonópolis Vasco

Copa São Paulo de Juniores 2009 (2º Rodada) Reportagem: Globo.com/Sportv. Local - Estádio Bruno Lazzarini, Leme (SP). Data - 06 de janeiro de 2009. Horário - 18h00. Árbitro - Alexandre Bigai Miranda (SP). Renda - Não Divulgado. Público - Não Divulgado. Gols - Danilo (21 1T) e Francis (15 2T) para o Rondonópolis. Jefferson Silva (47 1T), Carlos Antônio (14 2T) e Éder (35 2T) para o Vasco. Cartões amarelos: China e Alex (Rondonópolis). Dico, Luan, Carlinhos e Allan (Vasco); Rondonópolis Stivy; Dudu, Alemão, Nathan (Marcus Vinícius) e Lucas; China, Abidal (Rivaldo), Alex e Cotrim; Francis e Danilo (Jackson). Técnico: Tato Camassuti. Vasco Cestaro; Laniyan (Allan), Wesley, Tiago Souza (William) e Carlinhos; Renato Augusto, Luan, Dico (Willen) e Jeferson Silva; Éder e Carlos Antônio. Técnico: Gaúcho.